The Brand

 

NIMA was born from the mind of Sam, TikToker and watch influencer with his WATCHIT channel

The name has several meanings including, from Persian, "Blessing"

But NIMA was also thought of as an acronym for "Nothing Is Merely Accidental"

This phrase in English means that nothing happens simply by chance or coincidence. Emphasize that there are often reasons or causes behind events, and nothing should be considered completely random. In other words, what happens usually has an explanation or reason, even if it isn't immediately obvious. It is an invitation to look for meaning and intention behind events in life.

And this is precisely the concept on which the brand is based, whose creations are based on concepts of life to always carry with you in the form of a timepiece.

The brand's motto is TIMELESS SOUL , an oxymoron given that we are talking about watches but which implies the fact that our being has neither time nor space and to remind us of this is precisely an accessory which instead marks seconds, minutes and hours encouraging the wearer to make every moment of your life better.