NIMA was born from a true story: mine.

I'm SAM , a content creator and watchmaking communicator.
NIMA is my most personal project: a watch brand that combines passion, expertise, and storytelling.

Who is behind NIMA?

My name is Sam , and for years I've been talking about watchmaking on TikTok, where I've built the largest community in Italy.
I talk about mechanics, design, microbrands and history, but above all I share a genuine passion for what makes a watch special: its meaning .

With NIMA, I wanted to go a step further. Not just talk about watches, but create them .
With the same care I take to select each piece of content. With the same sincerity I speak to my followers every day.

The Vision

NIMA was born from the desire to combine solid technical features , affordable prices and, above all, a true story to tell .

Each NIMA watch is conceived as a chapter. An experience, an emotion, a landscape transformed into design.
I believe a watch should say something. It should speak to the person wearing it.

And if it doesn't have a soul, it has no value to me.

Precision. Concept. Emotion.

In a world full of watches without identity, NIMA wants to stand out for three things:

  1. Series specifications – quality materials, reliable movements, careful construction.
  2. Fair price – accessible to those who truly love watchmaking, without compromise.
  3. An idea behind every model – Ice Breaker, Starry Night, Green Trail… each name tells a story of a moment, a feeling, an adventure.

NIMA is not for everyone. It is for those who love the meaning of time.

An independent brand, a recognizable voice, a growing project.

If you discovered NIMA from one of my videos, thank you. If you stumbled upon it by accident, welcome.
This brand is just getting started, but it has very clear ideas. And I'm putting my face to it, every day.
Even the one you see here.

SAM